Boston Consulting Group matrix

Fin
a representation of an organization’s product or service offerings which shows the value of product sales (depicted by the area of a circle) expressed in relation to the growth rate of the market served and the market share held. The objective of the matrix is to assist in the allocation of funds to projects.

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  • Boston Consulting Group — The Boston Consulting Group Rechtsform Partnership (Partnerschaftsgesellschaft) Gründung 1963 Sitz …   Deutsch Wikipedia

  • Boston Consulting Group — Infobox Company company name = The Boston Consulting Group company company type = Partnership foundation = 1963 location = 66 offices in 38 countries key people = Hans Paul Bürkner, President CEO num employees = about 7,000 revenue = US$ 2.3… …   Wikipedia

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  • Boston matrix — /ˌbɒstən meɪtrɪks/ noun a type of product portfolio analysis, in which products are identified as stars, question marks, cash cows or dogs (NOTE: the full name is the Boston Consulting Group Share/Growth Matrix) …   Marketing dictionary in english

  • Growth-share matrix — The BCG matrix (aka B.C.G. analysis, BCG matrix, Boston Box, Boston Matrix, Boston Consulting Group analysis) is a chart that had been created by Bruce Henderson for the Boston Consulting Group in 1970 to help corporations with analyzing their… …   Wikipedia

  • Management consulting — indicates both the industry and practice of helping organizations improve their performance primarily through the analysis of existing organizational problems and development of plans for improvement. Organizations hire the services of management …   Wikipedia

  • Portfolio-Matrix — Die BCG Matrix (auch Boston I Portfolio) ist ein Portfolio für das strategische Management von Unternehmen. Sie wurde von der Boston Consulting Group (BCG) entwickelt und soll den Zusammenhang zwischen dem Produktlebenszyklus und der… …   Deutsch Wikipedia

  • BCG-Matrix — Die BCG Matrix (auch Boston I Portfolio) ist ein Portfolio für das strategische Management von Unternehmen. Sie wurde von der Boston Consulting Group (BCG) entwickelt und soll den Zusammenhang zwischen dem Produktlebenszyklus und der… …   Deutsch Wikipedia

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